Link to all production assets

Link to all production assets

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Evaluation

First thing, here’s the Production Documents. Now for the evaluation and self review.

The biggest struggle was settling on an idea to go for. Whilst we had very clear visual motifs (the symmetrical layout, illustrative artstyle was agreed upon fairly early) our message was a bit of a muddy cloud, even now at the project’s end I feel we are still divided in our message. This was largely because individuals were absent at key points when we were deciding on the theme: Abe and I were absent when deciding to pursue greed whilst Matt was absent on the day we presented our mock-ups. The lack of communication afterwards did not really make up for the absences either.

On the other hand looking back at the logs, moodboards, meeting minutes and my work in progresses, I’m actually surprised at how organised I was. I had no troubles gathering resources or contributing to visual ideas (the symmetrical hands was one of them) and getting work done; my diligence remained a strength in this unit. Though I am personally more interested in what I can improve on rather than my strengths.

I learnt that despite being able to listen to opinions and compromise on ideas, there were occasions where I couldn’t speak about the theme I wanted to go for. Which ended up having a direct effect on my design as I created something different from the rest of the group. It was almost as if I was subconsciously rejecting on my groups’ decided theme.

Our group’s main theme is to show how greedy bankers are and to use a greed preaching quote to further emphasize their greed. The artstyle is meant to represent the newspaper comics stereotyping bankers and the like in the first place. When I first spoke against such a shallow concept that can be easily misunderstood I was shut down. Mainly because I was never able to make my point clear that I wanted to reflect how our poster should make people question the wisdom of being greedy within the financial circles and how greed can evoke conflict and envy between rich and poor. Demonising bankers without irony or context will just lean too far into modern propaganda. Now if I was only able to coherently explain that to my team members rather than just give up on persuading them and going off a tangent with my own design suffering consistency with the rest of the team.

During the 1930s most bankers in Germany were Jewish and there was a general contempt for the rich during the recession. Nazi propaganda certainly took advantage of that. I was very weary of making something that echos propaganda even in a subtle sense.

Overall I believe is in areas of communication and confidence to negotiate that we need to work on. Even though I worked with close friends on this project I still felt we didn’t communicate as effectively or more important, eagerly on the meaning behind our work.

However when it comes to technical and actually making of the final products there were little struggle. Delivering work on time meeting deadlines and not falling out with the team (thankfully our leader Matt is the level-headed kind so conflict was resolved quickly) were an easy piece of cake. I had developed more of my skills and familiarity with Photoshop (and how nightmarish layers can be) and it was refreshing to work in an illustrative style as I’m more accustomed to vector art when it comes to digital design.

At the end we were successful. The success is clear when we presented our prototypes and completely our final works with very stunning visuals. My work’s graphics and layout mimics professional work and is getting closer to graduate level (albeit still lacking in many areas due to my short experience with digital painting), our team was full of talented designers, for me to match in quality was crucial for the campaign to work. Yet there’s still a missing piece and that is a coherent message. As a result I intend to focus on in future, communicating my ethics and being more resilient in motivating/communicating others about themes, morals and meanings behind graphics. Getting over the fear of rejection is really the biggest weight a designer and creator has to lift, so I’m glad this project made me realise that.

Sentimental self-reflection over, here’s our actual campaign (which despite my flaws and disagreements I’m very proud of):

http://prezi.com/gdqzlimg7nr7/?utm_campaign=share&utm_medium=copy&rc=ex0share 

Also here’s the prototype presentation a nice comparison with our last works right?

http://prezi.com/n4abbtgj6sxs/?utm_campaign=share&utm_medium=copy

City Poster Draft

An updated version now with more contrast! Now it resembles a door window where parts of it is colourful stained glass and the other is clear (albeit blurred) glass revealing the outside world. I think in a sense this fits with the theme better.
An updated version now with more contrast! Now it resembles a door window where parts of it is colourful stained glass and the other is clear (albeit blurred) glass revealing the outside world. I think in a sense this fits with the theme better.
City poster draft
Click to enlarge. Sorry that’s a terrible caption. Perceive this image as what you wish, I see an individual crossing to a complex but interesting world with his back turned to a contrasting background (and me, the sneaky photographer). Really I just like this picture it makes you ponder the man’s story.

Inspiration

When I think of religious art I can not take my mind of stained glass church windows. As glass is a medium that I love this was my chosen artstyle.
When I think of religious art I can not take my mind of stained glass church windows. As glass is a medium that I love this was my chosen artstyle.

Making of (because there’s no magical stained glass effect in photoshop)

Self explanatory Ps file setup window.
It began with a self explanatory Ps document setup window.
idea start
In the end I chose this photo due to its biblical connotations (reminded me of adam and eve leaving paradise) and the perfect position of a business about to cross the road- or if you want to be really symbolic, a man leaving its natural roots behind and crossing into the busy and complex civilisation of London today. No?
glass
I applied a glass filter on the original photo.
hue and satuation
Then messed around with the hue and saturation plus colour balance.
Next I copied the original layer and added a cutout filter, set it to overlay to give the colours a flatter look.
Next I copied the original layer and added a cutout filter; set it to overlay to give the colours a flatter look.
I made another copy of the original layer only this time applying the photocopy layer- this formed the basis of the lead cames.
I made another copy of the original layer only this time applying the photocopy filter and setting it to multiply- this formed the basis of the lead cames.
The picture still looked to dull so I added some colour overlays (I created plain coloured shapes with the pen tool in other words).
The picture still looked too dull so I added some colour overlays (I created plain coloured shapes with the pen tool in other words). After that I needed to clean up the cames. Using a soft brush I gave the lines more definition whilst erasing bits I didn’t want.
After that I needed to clean up the cames. Using a soft brush I gave the lines more definition whilst erasing bits I didn't want. The frame on the outside was created from a rectangle shape with a feathered stroke.
The frame on the outside was created from a rectangle shape with a feathered stroke.
Next up, on the cutout layer I rendered some lighting effects (illumination is the main traits/ingredients of stained glass works).
Next up, on the cutout layer I rendered some lighting effects (illumination is the main traits/ingredients of stained glass works).
Hmm what is this?
Hmm what is this?
That last picture was another layer I added to the mix (this time set on soft light). It wouldn't be stained glass if there wasn't any stains eh?
That last picture was another layer I added to the mix (this time set on soft light). It wouldn’t be stained glass if there wasn’t any stains eh?
Apparently Edexcel loves these kind of screenshots so I'll put another one here. Settings are fairly similar to the photoshop one, just set everything to cmyk and a4.
Apparently Edexcel loves these kind of screenshots so I’ll put another one here. Settings are fairly similar to the photoshop one, just set everything to CMYK and A4.
To make the man and the traffic light controller stand out I wanted to create them in vector graphics. Using my usual favourites, pen tool, knife tool and shapes available in Illustrator.
To make the man and the traffic light controller stand out I wanted to create them in vector graphics. Using my usual favourites, pen tool, knife tool and shapes available in Illustrator.
Insert the vector images onto photoshop as smart objects, scale and position them then viola.
Insert the vector images onto photoshop as smart objects, scale and position them then viola. Oh right and I needed to put the motto and v&a logo in as an overlay at the bottom. Viola!

Photos in the City

Four teenagers, three cameras in bank equals a lot of silly photos and some amateur, artsy photos of the city of trading and business:

First up the five that I think represents London’s culture (hover for picture titles)…

…as a place of business.

…a busy place.

A typical crossing

…a place where old and new meet.

…a place of transport.

…of loneliness.

The stereotype of a cold city of white men in suits may not be so far from the  truth if you just looked at the photos above. From our commute though I made sure to have a look around. There were in fact a mixture in terms of ethnicity, mixed race, asian (both indian and oriental), mixed race and black were a few a spotted. What I did notice was the lack of females in suits whether this is an illustration of the male dominance in the banking sector or a display of the more diverse fashion range in amongst the female traders is debatable.