First thing, here’s the Production Documents. Now for the evaluation and self review.
The biggest struggle was settling on an idea to go for. Whilst we had very clear visual motifs (the symmetrical layout, illustrative artstyle was agreed upon fairly early) our message was a bit of a muddy cloud, even now at the project’s end I feel we are still divided in our message. This was largely because individuals were absent at key points when we were deciding on the theme: Abe and I were absent when deciding to pursue greed whilst Matt was absent on the day we presented our mock-ups. The lack of communication afterwards did not really make up for the absences either.
On the other hand looking back at the logs, moodboards, meeting minutes and my work in progresses, I’m actually surprised at how organised I was. I had no troubles gathering resources or contributing to visual ideas (the symmetrical hands was one of them) and getting work done; my diligence remained a strength in this unit. Though I am personally more interested in what I can improve on rather than my strengths.
I learnt that despite being able to listen to opinions and compromise on ideas, there were occasions where I couldn’t speak about the theme I wanted to go for. Which ended up having a direct effect on my design as I created something different from the rest of the group. It was almost as if I was subconsciously rejecting on my groups’ decided theme.
Our group’s main theme is to show how greedy bankers are and to use a greed preaching quote to further emphasize their greed. The artstyle is meant to represent the newspaper comics stereotyping bankers and the like in the first place. When I first spoke against such a shallow concept that can be easily misunderstood I was shut down. Mainly because I was never able to make my point clear that I wanted to reflect how our poster should make people question the wisdom of being greedy within the financial circles and how greed can evoke conflict and envy between rich and poor. Demonising bankers without irony or context will just lean too far into modern propaganda. Now if I was only able to coherently explain that to my team members rather than just give up on persuading them and going off a tangent with my own design suffering consistency with the rest of the team.
Overall I believe is in areas of communication and confidence to negotiate that we need to work on. Even though I worked with close friends on this project I still felt we didn’t communicate as effectively or more important, eagerly on the meaning behind our work.
However when it comes to technical and actually making of the final products there were little struggle. Delivering work on time meeting deadlines and not falling out with the team (thankfully our leader Matt is the level-headed kind so conflict was resolved quickly) were an easy piece of cake. I had developed more of my skills and familiarity with Photoshop (and how nightmarish layers can be) and it was refreshing to work in an illustrative style as I’m more accustomed to vector art when it comes to digital design.
At the end we were successful. The success is clear when we presented our prototypes and completely our final works with very stunning visuals. My work’s graphics and layout mimics professional work and is getting closer to graduate level (albeit still lacking in many areas due to my short experience with digital painting), our team was full of talented designers, for me to match in quality was crucial for the campaign to work. Yet there’s still a missing piece and that is a coherent message. As a result I intend to focus on in future, communicating my ethics and being more resilient in motivating/communicating others about themes, morals and meanings behind graphics. Getting over the fear of rejection is really the biggest weight a designer and creator has to lift, so I’m glad this project made me realise that.
Sentimental self-reflection over, here’s our actual campaign (which despite my flaws and disagreements I’m very proud of):
Also here’s the prototype presentation a nice comparison with our last works right?
After many debates we have decided to go for the theme of ‘give or take’. By creating images that show hands of bankers and poorer people (using stereotypical imagery) exchanging an object representing wealth. The catch is that the image can be interpreted different ways (both parties can look like they’re taking or giving).
Making of (because there’s no magical stained glass effect in photoshop)
Four teenagers, three cameras in bank equals a lot of silly photos and some amateur, artsy photos of the city of trading and business:
First up the five that I think represents London’s culture (hover for picture titles)…
…as a place of business.
…a busy place.
…a place where old and new meet.
…a place of transport.
The stereotype of a cold city of white men in suits may not be so far from the truth if you just looked at the photos above. From our commute though I made sure to have a look around. There were in fact a mixture in terms of ethnicity, mixed race, asian (both indian and oriental), mixed race and black were a few a spotted. What I did notice was the lack of females in suits whether this is an illustration of the male dominance in the banking sector or a display of the more diverse fashion range in amongst the female traders is debatable.